International Sales of Nissui Products
Nissui has adopted a strategy of focusing on "Wasyoku" for the growth in the mid-term management plan starting from 2015. This strategy is based on the facts that "Wasyoku" was certified as intangible world heritage by UNESCO and has been getting a lot of attention worldwide, and the number of Japanese restaurants in the world has been increasing. There is a growing need for "Wasyoku" among both developed countries due to its healthiness, and emerging countries due to its luxury image.
Nissui has global procurement capability and differentiated products based on its strength in technology of new products development. By taking advantage of global sales network, we believe we would be able to achieve growth led by international sales of Nissui products.