In collaboration with Group companies, Nissui is currently endeavoring to market new products in Europe. Among them are salmon products supplied by Salmones Antartica S.A. (SA) in Chile and shrimp products from Southeast Asia, which we aim to develop as successful followers of white fish products. Europe leads the world in salmon consumption and is also the second largest consumer of shrimp behind North America.

Nissui Europe has been distributing salmon supplied by SA since 2004. SA salmon has been adopted as a raw material for producing readymeal by major French food processing companies in recognition of SA's advanced processing technology which enables it to process products according to stringent customer specifications, in addition to its ability to provide safe, high-quality fish thanks to its verticallyintegrated operating structure. Furthermore, it has won the trust of a broad range of other clients as a raw material for producing smoked salmon, sushi and other food ingredients for the food service industry. In 2005, Europe grew to account for as much as 30% of SA's Atlantic Salmon sales. As for shrimp, Nissui Europe is pushing ahead with efforts to capture European-based buyers of Black Tiger Shrimp and peeled shrimp products, etc. supplied by NIGICO Co.,Ltd. in Vietnam.

Frankie & Benny's, a popular restaurant chain in the UK

Fishking's beer-battered cod

At present, Nissui Europe is also selling Nissui Group frozen foods to the food service industry in the UK as a test marketing initiative. The UK has the most dynamically changing and growing food service industry in Europe due to the franchising of many restaurants and traditional English pubs. Nissui Europe is achieving steady success in marketing Nissui Group frozen foods to these restaurant and pub chains, with beer-battered cod (cod deep-fried in beer-flavored batter) supplied by North American group company Fishking Processors, Inc. (now merged into King & Prince Seafood Corp.) and fried calamari rings supplied by NIGICO among the products already adopted by them. The great product tastes and values created by the Nissui Group are also steadily gaining acceptance in the processed foods category.

To further consolidate our Foods business and other businesses in Europe, we must push ahead with the development of "production bases" and a "management team comprising primarily of Europeans." Production bases are needed to transform Nissui's global marine resources into values that can be recognized by European consumers. At the same time, the development of European managers with "Nissui DNA" is needed to promote the verticallyintegrated operating structure that Nissui has built to "deliver marine resources to consumers' dinner tables." In Europe, Nissui's three group companies will press on with the task of expanding their sales channels further, while spreading Nissui's unique corporate DNA.