In order to achieve our target of raising overseas sales from 13% of total sales (as of March 31,
2005) to 30% over the medium-to-long term, we are dedicated to "developing a global supply chain"
by linking together the procurement, production and selling functions of Nissui's hubs around the
|Figure 1. Seafood Demand in Europe
Along with Japan, North America and
Europe are positioned as key markets in
Nissui's endeavor to develop a global
supply chain in the vertically-integrated
white fish business. In North America, we
have successfully developed a verticallyintegrated
operating structure spanning
from white fish procurement to
processing and sales. The next key
strategic challenge for the white fish
business is boosting sales in Europe.
Seafood consumption in Europe is rising annually, and the continent accounts for more than half
of the world's total consumption of white fish. In order to meet growing demand for seafood and
white fish in particular, Nissui acquired stakes in two local distributors: JP Klausen & Co.A/S (Denmark) in 2003 and EuropacificoAlimentos Del Mar SL (Spain) in 2004. At the time, both of these companies already had
powerful distribution networks as the European distributors for New Zealand’s largest fishery
company, Sealord Group, Ltd., which joined the Nissui Group in 2001.
By consolidating sales routes into JP Klausen in Northern Europe and Europacifico in Southern
Europe, we managed to eliminate overlapping functions and cut costs. Ultimately, our aim is to raise
the competitiveness of the Nissui Group as a whole and increase its share of the European white
fish market. Annual sales for the three companies including Nippon Suisan (Europe),B.V. headquartered in the
Netherlands amount to around 130 million Euro, ranking the Nissui Group as the second
largest seller of seafood in Europe.