Press Release

NISSUi Letter

Back to Press Release IndexFebruary 3, 2004

Nissui releases New Products for Spring & Summer 2004

Nissui's product development concept for fiscal 2004 is reliable quality brought about by pursuing tastiness with genuine value and health & safety.


Nissui continues to make use of mature technologies and research findings as a manufacturer focusing on changes in the market, including consumer and distribution trends, and to develop products based on its respectable code of corporate practice. In fiscal 2004, Nissui will develop products with the aim of bringing about reliable quality by pursuing tastiness with genuine value and health & safety.

Development of New Categories

We will offer products suitable for use in small portions based on the refinement of flavored frozen vegetables released in autumn/winter of 2003. Only the amount needed can be used when another vegetable dish or extra color needs to be added to a lunch box.

Development of New Products

(1) Expansion of Range of Finished Products in Integrated Production Business
Salmones Antartica S.A., Nissui Group's affiliate in Chile, is engaged in the integrated salmon culturing business, which involves the integrated management of all processes spanning from parent-fish selection, to spawning, hatching, nurturing, product processing and delivery. Among coho salmon, trout and Atlantic salmon produced by Salmones Antartica S.A., Nissui will release a pilaf product containing Atlantic salmon in its prime this spring.

(2) Combination of Seafood and Vegetables, Root Vegetables and Beans
Nissui will release new products combining seafood, where its strength lies, with vegetables, root vegetables and beans.

(3) Products highlighting Functional Food Ingredients
In response to customers' desire to have a healthier diet, Nissui will offer food products fortified with eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) to make them easier to consume as part of their everyday diet.

(4) Pursuit of Convenience
Nissui exercised creativity in meeting consumers' everyday needs to effectively use limited time, by creating products which can be used after simply heating up the whole package in a microwave oven, and cooking in the entire tray to save washing up.
Nissui will offer products which can be used in various dishes, as an extra item to add to lunch boxes by cutting them in half, or put them in sandwiches easily because of their long shapes.

(5) New Proposals for Pouch-packed Foods
Nissui will release a side-dish product for lunch boxes on sales floors other than the frozen foods section. As it is pouch-packed, heating is not required; it can be put in a lunch box as is, and can be stored at room temperature or in the refrigerator.

For information, contact
Nippon Suisan Kaisha, Ltd.
Public Relations Office
email: nissui_web@nissui.co.jp
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