Japanese people's lifestyle and mindset have progressed to a stage that
has never been experienced by the business and industrial worlds, as exemplified
by such demographic changes as the aging population and the growth of
single-person and two-person households, and by the increasingly-diversifying
consumption behavior reflecting the expanding income disparities and changes
in values. Meanwhile, the meaning and role of food in their lives are
changing, and the expectations for food are becoming higher as well.
Nissui is committed to pursuing value for various customers' diet, including "tastiness" and "ease
of use", by securing traceable and safe ingredients and by capitalizing
fully on the R&D expertise and production technology it has acquired over
the course of many years, in order to create and propose new values based
on its integrated operations.
Nissui's new products and re-launched products for the spring and summer
of 2006 are outlined below.
| More sophisticated products derived from reviewing
the fundamental value of products |
| |
 |
Nissui will release "Gin-iki Chikuwa", featuring high-quality chikuwa
(steamed fish cake shaped like a tube) made from the finest ingredients
unique to Nissui, going back to the basics of products.
|
|
In the field of household frozen foods for lunchboxes, Nissui continued
to "pursue tastiness that even adults would be fully satisfied with" from
last autumn. In addition, we reviewed and further improved the basic
functionality expected in food items of lunchboxes. We will release
various products which: (1) supplement nutrients and calories that people
tend to be deficient in; (2) give variety to taste and coloring; and
(3) come in easy-to-use sizes and volumes.
|
|
In the field of frozen foods for industrial purposes, poultry products
based on integrated poultry processing operations in China have been
one of Nissui's major product categories; this spring, we will improve
our product lineup with the release of "Gobo to Renkon no Hamburger" and
further enhance it with the re-launch of "Shin-wakadori Wafu Tatsuta-age" and "Fried
Chicken: Drum Thighs".
|
| Health-conscious Products |
| |
|
Given that fish sausage consumers are getting older, Nissui will
release "Gen-en Sausage" for people who need to keep an eye on their
salt intake. Compared to the existing "Osakana no Sausage", it contains
30% less salt.
|
|
In the field of household frozen foods, Nissui will release "Koromo
no Abura Assari" series, featuring fried and deep-fried foods coated
with less oil- absorbent batter, targeted at people who are worried
about the oil content of deep-fried foods. We offer two product lines: "Wakadori
no Kara-age" (multi-purpose prepared food for various occasions), etc.;
and "Shiromizakana Fry" (prepared food for lunchboxes), etc.
|
| Creating and Further Developing New Categories |
| |
|
In the field of household frozen foods, Nissui has tapped a new product
category and successfully won widespread acceptance among consumers
with its "Obento ni Benri" series, featuring prepared foods that can
naturally be defrosted for lunchboxes. We are making efforts to further
develop the series: this season, we will release "Obento ni Benri -
3 Shu no Okazu", an enhancement to the assortment of popular dishes,
as well as "Chinjaorosu", a Chinese dish that can naturally be defrosted.
|
|
In the field of shelf-stable foods, Nissui will release "Himono Yakizakana",
a novel seafood tin containing grilled dried fish, namely, horse mackerel,
Atka mackerel and Japanese armorhead.
|
|
As part of the frozen seafood "Juicy" series, Nissui will release "Dekitate
Juicy" containing individually-packed grilled and boiled fish that can
be served after being heated in the microwave at home.
|
| |
Number of Items
on Sale |
New
Products |
Re-launched
Products |
| I. |
Products targeted at frozen foods section |
|
19 |
8 |
11 |
| II. |
Products targeted at daily deliveries section |
|
6 |
3 |
3 |
| III. |
Products targeted at fish ham & sausages section |
|
2 |
1 |
1 |
| IV. |
Products targeted at shelf-stable foods section |
|
5 |
5 |
- |
| V. |
Frozen foods targeted at industrial users |
|
13 |
8 |
5 |
| VI. |
Retort pouch foods targeted at industrial users |
|
1 |
1 |
- |
| VII. |
Frozen seafood products targeted at seafood section |
|
2 |
2 |
- |
| VIII. |
Frozen seafood products targeted at industrial users |
|
4 |
4 |
- |
| IX. |
Frozen seafood products targeted at group purchases |
|
3 |
3 |
- |
| Total |
55 |
35 |
20 |
