|Cité Marine main plant
Nissui has been striving to integrate the sales function of a
European distributor, the Sealord Group, Ltd. (New Zealand), which
joined the Nissui Global Links in 2001 and that of Nippon Suisan
(Europe), B.V. (Netherlands) as a top-priority strategy in order
to expand the European market. In 2006, Nissui acquired Nordic Seafood
A/S to boost sales in the food service and retail sectors, completing
the development of the infrastructure for selling marine products
across three sectors - industrial, food service and retail - in
the Pan-European market.
As a further step, in June 2007, Nissui established a satellite
laboratory in Wageningen, in The Netherlands as the R&D division
of Nissui Europe. Nissui acquired Cité Marine as
demand for processed food is increasing in Europe. In this way,
Nissui has accomplished the building of its unique vertically-integrated
system that covers the functions from access to marine resources,
processing, sales and even R&D, centering
on Nissui Europe.
Nissui Europe controls the European businesses as a holding
company and has thus organized a system to deliver greater customer-oriented
value created from marine resources.