In October 2007, Nissui acquired 59% of the issued shares of Cité Marine,
a French producer of processed seafood from the founding family
and the firm thereby became a member of the Nissui Group. In order
for Nissui, which has developed a distribution network for marine
products in Europe, to further expand its business, it was a prerequisite
to obtain a producer that can "create greater customer-oriented
value from marine resources."
Cité Marine was founded in 1990 with its head office based
in Kervignac in the Bretagne region in the northwest part of France.
Its main plant is on the premises of its head office and it also
has another plant, the Malabry plant, in Prenessaye, which is located
80 km to the east. The main plant mostly produces fried and ready
meal products (frozen and chilled foods) through six production
lines, while the Malabry plant produces natural and frozen fried
skewered products in four production lines.
|Pre-fry and oven-baked continuous cooking line
implemented at Cité Marine
One of the top characteristic technologies of Cité Marine
is represented by its battered/breaded seafood products, which are
fully cooked product, so they called "cooked-at-heart".
In general, most battered/breaded products are pre-fried (products
are fried in the processing stage), while the heart portions remained
uncooked and raw. Cité Marine, however, produces chilled
and frozen products that are fully cooked to the heart by implementing
a cutting-edge pre-fry and oven-baked continuous cooking line. This
technology has enabled the Company to extend freshness dates and
shorten cooking times. Cité Marine currently has a 70% share
of this category in France.
With its compression molding technology that it uniquely improved
on its own by modifying a general-purpose machine, Cité Marine
also provides compression molded fillets and portions according
to customer needs. In addition, Cité Marine's battering
technology has earned a solid reputation for adding incomparable
flavor to its Meuniere products, as well as for its ingenuity.
Furthermore, Cité Marine's strength is also shown in
its oven-baked vegetable products and ovenbaked fish & vegetable
products. Not only does the company possess complete equipment,
it also has an established infrastructure that consists of a competent
engineering team, an R&D team and a system where customer needs
and desires obtained from the market are reflected in production
at the plants. These advantages enable Cité Marine to bring
about these technologies and products.
Since the announcement of the acquisition, Nissui has received
very positive responses from the customers of Cité Marine.
Nissui's intention to integrate Cité Marine's
capability as a producer and Nissui's resource-accessing power
was clearly understood and has been well received by customers.
We have been receiving favorable feedback, including an inquiry
about Cité Marine from a large-scale retailer in Northern
Europe and Nordic countries through Nordic Seafood A/S (Denmark),
one of the European distributors of the Nissui Global Links.