The “Nissui genes” that link marine resources worldwide to the markets. NISSUI Frontier

Carrying Nissui's 100-Year Dream into the Future
The opening of the Nissui Pioneer Exhibition as part of Nissui's centennial celebrations


Centennial events sending information into the future

"We have sought marine resources all over the globe, stored them in the freshest state possible in accordance with our abilities, installed running water pipes in markets all over the world, and are making market adjustments and distributing products according to demand. We are striving to distribute marine products as cheaply as possible by eliminating waste in the distribution system, and during such period we feel it is improper to demand any unfair profits whatsoever."

Since its founding in 1911, Nissui has passed on the philosophy above to successive generations. The group has made immeasurable contributions to society by cooperating with the peoples of the world and creating diverse value from marine resources. To celebrate its 100th anniversary, the company has established the Nissui Pioneer Exhibition, which aims to convey this corporate stance as well as the principles at its core to future generations. The essence of the unending "Nissui dream" can be found here.

The Nissui Tobata Building at the foot of Wakato Bridge. The building, built 75 years ago, received the Kitakyushu City Urban Landscape Award in 2009.

As part of its centennial celebrations, Nissui has established the Tokyo Innovation Center in Hachioji, Tokyo, in an effort to establish a research and development center to carry on the company's dream for the next 100 years. Furthermore, the company has published "Nippon Suisan 100-nenshi (100-Year History of Nissui)" and "Nippon Suisan Gyofu: Scientific Illustrations of Food Fish of the World," and opened the Nissui Pioneer Exhibition in August.

The "100-Year History of Nissui" is a work of history compiled by external experts on the history of the Japanese and world economy and the fisheries industry as they relate to Nissui in the 100 years since it was founded. This work was not in any way just a company history. It critically analyzes the history of fisheries and offers balanced content comparable to an official history of the industry. The strong commitment to industrialize the fisheries industry, improve the diets of the Japanese people, and bring people fresh marine products with as little waste as possible has been passed down through the generations at Nissui as part of its genetic makeup.

The Hayatomo Fishery Research Group, which was Japan's first ever private fishery research organization, was the research organization of the Kyodo Gyogyo Group, the predecessor of Nissui. This organization continued to document marine life from the Taisho Era in the early 1900's to the Post-WWII Era. The gyofu ("fish atlases") issued by the Hayatomo Fishery Research Group were produced through the observation of a multitude of fish at different fisheries using the drawing techniques of Nihonga ("Japanese-style paintings") to replicate specimens accurately. The results were published in "Marine Fishes of the Pacific Coast of Mexico" (1937), "An Illustrated Guide to Edible Fishes of the South Seas" (1941), and other works, all of which proved to be invaluable to studies for ichthyology in Japan.

On the occasion of the 100th anniversary since the founding of the company, it was Nissui's wish to pass on its institutional experience with fish atlases rooted in the knowledge and skills of past masters. To do so, the company employed eight of the best-known modern specimen artists to redraw fish, which were incorporated among a comprehensive reedited version of the "Nippon Suisan Gyofu" that included all 350 fish species considered commercially valuable.

The Nissui Pioneer Exhibition seeks to "supply data to researchers in fisheries research," "provide information concerning related business activities," "contribute locally to community and other facilities," and "offer educational support in cooperation with boards of education and schools." In opening the doors of the facility, the company decided on the "Nissui Pioneer Exhibition" name in order to convey Nissui's activities as a "pioneer" of the fisheries industry since its founding.

photo photo
"100-Year History of Nissui" (left) and "Nippon Suisan Gyofu: Scientific Illustrations of Food Fish of the World" (right) published as part of centennial celebrations Entrance to the Nissui Pioneer Exhibition
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