Our Founding Principles
A tap water supply system is exactly
what marine products should be like in their production and distribution.
We seek marine resources from everywhere in the world, ensure that product are always as fresh as possible, set up their worldwide marketing network, just like the tap water pipeline, and distribute them, adjusting their marketing prices in response to demand... Excess costs related to the distribution of marine products also need to be eliminated to realize the distribution costs lowest possible. Earnings through speculation should not be sought in the course of this supply.
Nissui's 5 genes
Mission
Utilize the resources of the earth and the sea in a sustainable and effective way and respect the environment.
Innovation
Embrace the vision of entrepreneurs and engage in various innovations.
Hands-on approach
Focus on R&D and marketing, and aim to create value and functions from the viewpoint of ordinary citizens.
Global
Create a global value network of resources including marine resources.
Customer-Orientation
Fulfill our corporate social responsibility and enhance our brand value.