Nissui's corporate branding is a testament to the "bond of trust" that we build with our customers. It symbolizes the high-quality, safe and reliable products that Nissui delivers.
The red banner is a stylized design representing the letter "N" in "Nippon Suisan." The double circle on the left, representing the kanji character "日", which is the first character in "日本水産 (Nippon Suisan)", was adopted as the company's emblem in 1917 and registered as the company's trademark. The phonetic characters on the banner spell out "Nissui," which is how the company is known to consumers.